Title, Calidad Total en la Gestion de Servicios. Author, V. A Zeithaml. Publisher, Ediciones Diaz de Santos S A, ISBN, , Results 1 – 30 of 34 Discover Book Depository’s huge selection of Valarie-A-Zeithaml books online. Free delivery Calidad total en la gestión de servicios. El marketing social al servicio de la gestión de calidad: El caso de los servicios públicos Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (). The relationship between management’s perception of total quality service and customer.

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Group Teacher Department Language Ed: Workload distribution 30 hours in-class work 35 hours out-class work.

In this context, excellence in service management is vital to achieving czlidad success. This course provides two main benefits: In addition, a good knowledge of basic concepts and models helps smoothing the path to service excellence. All of these tools will be presented and developed in the course, based on a common denominator: Course Learning Objectives After completing this course, students will: How Do People Change?


Group em Organizational Change: The Dynamics of Change in Groups and Organizations 3.

Books by Valarie Zeithaml

Change Management Models 4. Its Meaning, Dynamics and Treatment 5.

Leadership and Change Management Competencies caliidad. Quality Assessment and Measurement: Processes, Business Process Management and process innovation. Performance measurement systems Service Recovery and Complains Handling. The methodological approach is designed to foster active learning and ensure that students correctly apply the concepts and techniques taught on the course.

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Case studies will be discussed during sessions. Faculty will play a facilitating role during these discussions.

The first two sessions will be taught in English and, after these, in some of the sessions a two-way English-Spanish open communication will be encouraged. Students will be required to carry out assignments and two group projects built upon teamwork, the sharing of experience and presentation skills. Teachers will maintain constant liaison, whether over the Internet or through serviciox meetings. The student may show fulfillment of this component through: Fulfillment of this component is ensured through: Fulfillment of this component requires: Making Sense of Change Management.


The Customer relationship Management Planning Guide. Improving your measurement of customer satisfaction: Timetable and sections Group Teacher Department Ed: Each Tuesday from