INSIDE APPLE reveals the secret systems, tactics and leadership Adam Lashinsky provides readers with a golden ticket to step inside. I have just finished reading Adam Lashinsky’s latest book,. Inside Apple, which takes readers behind the tightly-controlled scenes of Apple. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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Small teams, like a start-up.

Steve Jobs once said that not talking about the inner workings of the company is something he borrowed from Walt Disney. I thought it would be rare to have so many a ha moments with all of laahinsky reading about Apple I have done since the early 80s, but a I have read quite a few book biographies about Steve Jobs and accounts of Apple and Adam Lashinsky’s “Inside Apple” has uncovered new ground.

Inside Apple

If this copy ends up in the wrong hands, the responsible party will be fired. Internal secrecy, as evidenced by those mysterious walls and off-limits areas, is tougher to stomach.

This dulling of demand renders products already on retail shelves or in warehouses awaiting purchase worthless. One thing that Cook has going for him is that he is not Steve Jobs, and my impression of the man is that he is not confused at all about this.

That really reassured me that the iPhone 5 and iPad 3 are going to be worth my money. Click I Have iTunes to open it now. Instead of being promoted and trying to climb up the corporate ladder, Apple employees are hired to do what they do best —and only that. Like a horse fitted with blinders, the Apple employee charges forward to the exclusion of all else. Now, all of the events that Lashinksy lists are going to happen no matter what. Apple seems to be a place that is heaven for those that want nothing more than to be completely dedicated to their work.


Inside Apple – Wikipedia

Apple eschews typical industry practices such as the principal of general management, transparency, or the use of focus groups the lack of which, Lashinsky claims, sends the message: Want to Read saving…. Haunted Empire Yukari Iwatani Kane. The Triumph of the American Imagination. Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified.

Seems the Apple’s structure was customized to serve a visionary narcissist. Jan 24, Derek Choi rated it it was ok. Apple steers the conversation to its gadgets—for sale at an Apple store near you! Copyright by Adam Lashinsky. To see what your friends thought of this book, please sign up.

Inside Apple by Adam Lashinsky

I’d be curious to know how the author found so many ex-employees to start with. Steve Aople was the only one permitted to have a network of contacts. What was your biggest surprise in writing this book? They have never done the kind of blockbuster multibillion-dollar mega acquisitions that Google, Cisco, HP, Oracle, Microsoft and others have done.

I think eventually he will put his stamp on Apple, in that it will be more professional, it will do more things and it may ada more evenhanded and less quirky. Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era.

No trivia or quizzes yet. It held my attention from start to finish. Page 74 summarizes the corporate philosophy: The only thing missing is that next level of depth that only a defected Apple employee could provide.


The only thing missing is that next level of depth that only a defec Well written, concise, easy read. There is no denying the great success of Apple, whether or not you own or enjoy their products is a different matter altogether, one of a personal preference.

This Is How Apple Keeps the Secrets

Finally as Author said Apple is a treasure trove of secrets and definitely the most admired company in the world. This book was way different, where the biographies went in depth with different experiences, jnside this book was mainly business and how the company runs, but from outside the company.

In the booklet is a legal statement whose message is clear: In communicating, if Apple needs something from you it will talk with you but after it has what it wants it will not return your phone calls.

Instead of two or three people working on something, one name goes down and is responsiblefor it. What will Apple do? If this lnside ends up in the wrong hands, the responsible party will be fired. You want to manage it like you’re in the dairy business: Other rooms have no windows at all. That is, how they have succeeded by doing the opposite of what ‘great’ companies do.

Rarely have a company, its products, and its top executive—the late Steve Jobs—been so thoroughly examined. How has Apple changed since he passed away last year?